Your Nourished Mind is an eating disorder recovery coaching business built by a founder who is driven, through personal experience, to help those suffering from eating disorders. A service that is much needed, and not regularly available, we where tasked with creating an empathetic and nurturing identity that spoke directly to this often forgotten audience. The solution was a balance of soft soft colour palettes and humanistic typography, paired with abstract illustrations that represent the journey which Your Nourished Mind’s clients will be going on as they build healthier relationships with their body and food.