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Archie's Hot Chicken
Building a name as the go to pop up Nashville style hot chicken guy in Perth, Archie’s needed a visual refresh, something that reflected the charm and expression of the food being put out. Referencing the retro vibe of 60’s diners and paying homage to the OG hot chicken restaurants of Nashville we built a system focussed around the ever changing expressions of Archie. A versatile system was built to allow flexible usage as the business grows from its pop up roots.
2021
Creative Direction, Brand Identity, Illustration

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+61 400 884 905
reece@oldmate.studio

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We acknowledge Aboriginal and Torres Strait Islanders as the traditional owners and custodians of Australia.